Artificial Intelligence (AI) is the tech industry’s latest buzzword - and rightly so. AI promises to streamline workflows in the same way that the steam engine transformed manufacturing. While there are endless debates as to how far machines can really think lik
Many brands are pushing to adopt modern techniques and transform their company cultures to imitate the success and sustainability of successful startups that are dominating today’s economy. Some industries have recently been disrupted by startup companies interrupting the status quo.
Omni-channel marketing allows your business to deliver a uniform and straightforward brand experience across all channels and devices that the modern customer uses. For example, customers browse your website
The Marketing Plan Handbook by Robert W. Bly shares 12 vital steps that you can do to achieve your marketing goals. The book is a great resource especially now that there is a clutter of ineffective marketing techniques all over the Internet. Let us put this one under
By 2020 there will be more than 6 billion smartphone users all over the world, according to a report by Ericsson. As a result, marketers are seizing this big opportunity. Mobile marketing will continue to have a big chunk in advertising budgets.
Here are a few trends predicted