Brands have had it drummed into them that their website must be responsive, it’s what customers expect, and whilst this is true , it can’t stop there. Your entire strategy needs to be based on the assumption that users could be viewing your online communications, emails, social posts and more from practically any device, and more than likely a smartphone or tablet. How is mobile-first changing the business world? What can you do to ensure your business isn’t left behind?
7 key areas to help create a Mobile Marketing Strategy: