Digital transformation is imperative for all businesses, from small to the enterprise. That message comes through loud and clear from seemingly every keynote, panel discussion, article, or study, related to how businesses can remain competitive and relevant as the world becomes increasingly digital. What’s not clear to many business leaders is the power of digital transformation. Is it just a catchy way to say moving to the cloud? What are the specific steps we need to take? Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service? What parts of our business strategy need to change? Is it really worth it?
We define digital transformation as the integration of digital technology into all areas of a business, resulting in fundamental changes as to how businesses operate and how they deliver value to customers. Beyond that, it’s a cultural change that requires organizations to continually challenge the status quo, experiment often, and don’t get comfortable with failure. It might mean to walk away from long-standing business processes that companies were built upon in order to adapt the relatively new practices that are still being defined.