An effective digital strategy will help you make the right decisions to build a successful company online. A strategic framework model that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
A Digital Marketing Strategy should involve a review to check all of your capabilities are in place to help your organisation manage all of the digital touch-points, but which capabilities are important and which do you need to review?
A successful Digital Strategy should be built on reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.